The NHK music gala, which Susan Boyle had been invited, got 40.8% as its rating on New Year's Eve
According to the Video Research, a Japan's dominant rating research company, the NHK music gala on New Year's Eve, "Kouhaku Utagassen", got 40.8% of viewers as average in Tokyo region. In Osaka region, rating was 40.3%.
The music gala was consisted of two parts. Susan Boyle appeared on the latter half part.
The rating of first half part was 37.1% in Tokyo region and 34.0% in Osaka region.
It's slightly declined compared to that of 2009, but it's within the margin of error and it was pretty good job that the NHK music gala hold more than 40% rating for two consecutive years.
The show itself has been criticized that it is getting less music festival and more comedic variety show by using Japanese pop idols who do not have enough voice ability.
It's also been criticized that there were so many old singers who do not make any hit recently and it is getting into a groove.
Therefore, there are many Japanese people who surprisingly think the NHK did pretty much good job on its rating.
However, I should also need to mention that the rating research in Japan has one big problem. The research is dominated by one single company and they only take 600 families as its sample. There is criticism that it does not reflect the real rating accurately.
This is only an average rating during 4 hours of the show and we still do not know the rating of an each individual artist yet.
I also add more information about Susan and Japan's reaction to her on my previous article. Check it out.
- Susan Boyle conquered Japan's biggest music gala on the NHK(2010.01.01)
- Susan Boyle did a great performance in Japan(2009.12.31)
- Susan Boyle will visit Japan again in the Spring.(2010.01.06)
- Susan Boyle gained 42.2% of rating on the NHK music gala(2010.01.06)
- The NHK music gala, which Susan Boyle had been invited, got 40.8% as its rating on New Year's Eve(2010.01.02)